I work with presenters to clarify their messaging, then design everything around it: the identity, keynotes, presentations, signage, down to the small details, for senior leaders and technical teams. I often work inside an existing brand system, adapting it to the venue, message, or speaker. But when a project needs something new, I'm very happy to build from scratch! Here's a look at a recent summit.
This work was a large cross-functional effort across many teams. I led the visual design and branding. Project names, titles, dates, and details have been changed or anonymized where needed.
Events, environments, and physical things, at Google, eBay, and elsewhere.
I design events as complete experiences, from the story and visual identity to the presentations and the physical space.
A visual identity for Mixed Heritage Week at Google
As Head of Brand & Design for the group, I created the visual identity and brand system for Mixed Heritage Week, then carried it across event graphics, presentations, web, promotional materials, and communications. The goal was to make the week feel cohesive, welcoming, and full of pride and personality.
Events and experiences for senior technical leaders
Led visual design for a series of internal engineering forums and summits for five years, working with speakers to shape their stories and creating the event identity, presentations, websites, environmental graphics, and interactive networking pieces.
Turning customer feedback into a clear, human event experience
Created the visual identity, signage, and spatial design for an internal event focused on consumer insights. The design helped turn research and user feedback into something people could absorb and connect with across presentations and the physical environment.
I like thinking about how a place can communicate ideas before anyone says a word.
Helping bring our identity into a new Google campus
Worked with internal and external architects, internal teams, and teammates across four buildings on environmental graphics, interactive installations, and a technology timeline featuring 110 engineering milestones. The small details mattered too, helping the space feel connected to the people who work there.
I design physical things, like kits, stickers, and installations, that bring some energy and playfulness to workplaces and events.
Illustrated stickers and packaging for eBay sellers
Created a fun, tactile onboarding experience for eBay sellers. Designed a custom illustrated box containing branded welcome stickers, seller badges, and onboarding booklets to celebrate seller milestones and drive platform engagement.
The visual part comes after understanding what people need to know and why it matters.
Before I design anything, I want to know who it’s for. What do they care about? What do they already know? What are they likely to tune out? The same story can work very differently depending on who’s in the room.
People are busy, and most of us scan before we read. I try to make the relevant thing obvious and take away everything that gets in the way. Clarity almost always beats cleverness, and it beats polish too.
The presentation, website, event, or space isn’t really the point. What matters is what happens because of it: someone understands the strategy, feels confident telling the story, has a good conversation, or walks away remembering the right thing.
I’m Lisa Meckler, a designer and writer, currently working at Google. I’ve worked with senior leaders and engineering teams on presentations, events, brands, and environments at Meta, New Relic, Wired, and Bay Area ad agencies. I like complicated projects, figuring out what the real story is, and making things clear without taking all the personality out of them.
I’ve been making things for as long as I can remember, and that instinct follows me outside of work too. I draw, write, cook, watch movies with my kids, and volunteer in hospice. My favorite thing in the world is probably dogs dressed up like little people.
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